Examlex
The selection tool most likely used as an initial screening device is a:
Portfolio Test
A method used in advertising and marketing to evaluate the effectiveness of different advertisements by presenting them together with other ads to consumers.
Test Ad
An advertisement designed to gauge the responses of targeted consumers before a full-fledged marketing campaign.
Evaluative Scales
Tools used to assess attitudes or preferences by measuring responses along a continuum, such as from strongly agree to strongly disagree.
Limited-Service Agency
A type of agency that offers a restricted range of services, typically specializing in one aspect of advertising or marketing.
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