When a Marketing Cost Analysis Shows That a Territory Is

question 49

Multiple Choice

When a marketing cost analysis shows that a territory is unprofitable,which of the following is management likely to do in order to make this district profitable?

• A)Increase the advertising in this territory.
• B)Adjust the territorial boundaries.
• C)Change the selling methods or the channels of distribution in the district.
• D)Any or All of these.
• E)Only two of the above.

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Definitions:

Reinforcer

Anything that follows a response and strengthens it or increases the probability that it will occur.

Behavior Frequency

The number of times a specific behavior is exhibited over a designated period, often used as a measure in behavioral studies.

Systematic Desensitization

A behavioral therapy technique used to reduce anxiety or fear towards a particular object or situation by gradually increasing exposure to the anxiety-provoking stimulus.

Self-help Groups

Peer-led groups designed to support individuals dealing with similar issues, challenges, or conditions by sharing experiences and offering mutual assistance.