The "80-20" Principle Exists in Many Companies Because

question 39

Multiple Choice

The "80-20" principle exists in many companies because:

• A)Marketing efforts and costs follow the number of territories,products,and customers,rather than actual sales or profit from these units.
• B)Management does not evaluate the marketing performance.
• C)All sales generate about the same rate of profit.
• D)Most marketing executives are sales-oriented and not profit-oriented.
• E)A company does not conduct a marketing cost analysis.

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Definitions:

Media Richness

The theory that communication channels vary in their ability to convey information accurately and effectively.

Virtual Teams

Groups of individuals who work together from different geographical locations, connected by technology such as email, video conferencing, and collaboration tools.

Marketing Initiatives

Strategic actions or campaigns undertaken by an organization to promote its products or services and achieve specific marketing objectives.

Information Overload

The difficulty in understanding an issue and making decisions due to the presence of too much information.