Identify the Correct Statement About Sales Promotion Activities

question 80

Multiple Choice

Identify the correct statement about sales promotion activities.

• A) They usually have long-term effects.
• B) They are aimed at final consumers, but not business customers.
• C) They focus more on getting attention than on stimulating action by consumers.
• D) They may be aimed at a firm's own employees.
• E) They usually take longer to achieve sales results than does advertising.

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Definitions:

Hackman and Walton

Researchers known for their contributions to organizational psychology, particularly concerning team effectiveness and leadership.

Principled Leadership

A leadership style that operates on ethical standards and strong principles, often leading by example and fostering trust and respect.

Affective

Relating to moods, feelings, and attitudes; emotional rather than cognitive.

Coordinational

Relates to the effort or ability to organize and align different elements or activities towards achieving a common goal.