Which of the Following Is an Effective Source of Ideas

question 172

Multiple Choice

Which of the following is an effective source of ideas at the idea generation stage of the new-product development process?

• A) Customer complaints.
• B) Lead-users of the product.
• C) Competitors' products.
• D) Products found in overseas markets.
• E) All of these would be effective sources of ideas.

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Definitions:

Buyer and Supplier

The relationship between entities that purchase goods or services and those that supply or provide them.

Reverse Logistics

The process of moving goods from their typical final destination for the purpose of capturing value, or proper disposal.

Communication

The process of transferring information, ideas, emotions, skills, and knowledge from one entity to another through various means.

Order Cycle Time

The total time taken from when a customer places an order until the product is delivered to them.