What Is the Likely Advantage of Using Online Focus Groups

question 233

Multiple Choice

What is the likely advantage of using online focus groups in marketing research?

• A) People may not feel free to express their honest thoughts in groups.
• B) The results of the research can be measured objectively.
• C) Domination of the group by an aggressive individual is less likely to happen.
• D) The participants are always the representative of the broader target market.
• E) Conclusions of a session do not vary depending on who watches it.

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Definitions:

Vote With Their Feet

The concept that people show their preferences or dissatisfaction with a situation by leaving an area or opting out of a system.

Free-Rider Problem

A situation where individuals consume more than their fair share of a public resource, or shoulder less of the cost of its production, benefiting from a good without properly paying for it.

Street Performers

Individuals who entertain the public in outdoor locations, often relying on voluntary donations for income.

Median Voter

A theoretical concept that represents the individual whose preferences are exactly in the middle of the set of all voters' preferences, often used in political science to predict the outcome of elections.