A __________ Is an Organized Way of Continually Gathering, Accessing

question 12

Multiple Choice

A __________ is an organized way of continually gathering, accessing, and analyzing information that marketing managers need to make ongoing decisions.

• A) big data repository
• B) data warehouse
• C) marketing information system
• D) research specialist network
• E) marketing model

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Definitions:

Two-month Interval

A period or span of time extending for two months or roughly sixty days.

Test-retest Reliability

A measure of consistency where a test is given to the same individuals at two different points in time to assess the stability of their scores.

Norms

Established rules or standards of behavior that are expected to be followed within a society or group.

Criterion-related Validity

The extent to which a test predicts or correlates with a specific outcome or behavior it is designed to measure.