Marketers Cannot Assume That a Product That Meets Consumer Needs

question 77

Multiple Choice

Marketers cannot assume that a product that meets consumer needs in one country will do so in another. This is because:

• A) some people do not have physiological or safety needs.
• B) many needs are culturally learned.
• C) economic needs do not influence purchases in many regions of the world
• D) the purchase situations may be different.
• E) family life cycles may be different.

---

Definitions:

Probabilistic Events

Events or outcomes that are unpredictable to a degree but can be measured in terms of probabilities or likelihoods.

Critical Thinking

The objective analysis and evaluation of an issue in order to form a judgment.

Desired Goal

An objective or outcome that an individual aims to achieve or reach.

Donald Hebb

Canadian psychologist best known for his work in the field of neuropsychology and his proposal that neurons that fire together, wire together.