Combiners (As Opposed to Segmenters)

question 105

Multiple Choice

Combiners (as opposed to segmenters) :

• A) try to satisfy target customers "very well" rather than "pretty well."
• B) try to develop a different marketing mix for each submarket.
• C) want to avoid "inviting" competition.
• D) are not target marketers-they aim at everybody.
• E) try to increase the size of their target markets by combining two or more market segments.

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Definitions:

Finished Goods Inventory

Merchandise that has finished the production phase but has not yet been delivered or sold to purchasers.

Process Costing

A method of costing used in manufacturing where the cost of products is determined by averaging over units produced, typically used in industries where the production is continuous.

Factory Wages

Compensation paid to workers who are directly involved in the production process in a manufacturing setting.

Indirect Labor

Labor costs associated with support operations, not directly involved in the production of goods or services, such as maintenance and cleaning staff.