Compared to Qualifying Dimensions, Determining Dimensions

question 112

Multiple Choice

Compared to qualifying dimensions, determining dimensions

• A) are more likely to be related to whether a customer will make a purchase in the product-market at all.
• B) help identify the "core benefits" offered to everyone in the product market.
• C) are usually much more specific.
• D) are relevant to including a customer type.
• E) None of these is true.

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Definitions:

Fixed Costs

Costs that do not change with the level of output produced, such as rent, salaries, and loan payments.

Variable Costs

are costs that vary in proportion to the level of production or sales volume, such as raw materials and direct labor costs.

Output

Output usually refers to the total amount of goods and services produced by a company, industry, or economy within a specific period.

Total Revenue

The full amount of income generated by the sale of goods or services by a company before any costs or expenses are subtracted.