"Too Much" Aggregating in Market Segmenting

question 182

Multiple Choice

"Too much" aggregating in market segmenting

• A)ignores the criterion that product-market segments should be substantial.
• B)leaves the firm vulnerable to competitors.
• C)is usually not a very serious error because it results in economies of scale.
• D)usually makes segments more homogeneous.
• E)always tends to make the segments heterogeneous.

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Definitions:

Resources

Assets or materials that can be drawn upon by a person or organization in order to function effectively.

Stakeholders

Individuals or groups that have an interest or stake in the success and activities of a company or project.

Universalization Test

A philosophical concept used in ethics to determine if an action's principle can be applied universally without contradiction.

Universalization Test

A principle in ethics asking whether an action's rationale could be universally applied, contributing to evaluating its moral worth.