Developing a Set of Specific Qualitative and Quantitative Screening Criteria

question 21

Multiple Choice

Developing a set of specific qualitative and quantitative screening criteria ________.

• A) increases the different opportunities-and strategy possibilities-in the market
• B) can make it difficult to zero in on the best target market and marketing mix
• C) cannot help eliminate potential strategies that are not well suited for the firm
• D) can help a manager define in which business and markets the firm wants to compete
• E) highlights advantages of a strategy but does not make it clear why you should select that strategy

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Definitions:

Average Price Level

The average of current prices across the entire spectrum of goods and services produced in the economy.

Final Goods

Final goods are products that have completed the manufacturing process and are purchased for consumption by the end consumer rather than for resale or further processing.

Keynesian Point of View

An economic theory suggesting that government intervention through fiscal and monetary policy can mitigate the adverse effects of recessions, depressions, and booms.

Supply and Demand

A fundamental economic model that explains how prices and quantities of goods and services are determined in a market based on the interaction between suppliers and consumers.