Mass Customization Means Using the Principles of Mass Production to Appeal

question 65

True/False

Mass customization means using the principles of mass production to appeal to the unique needs of individual customers and smaller segments of the market.

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Definitions:

WACC

Stands for Weighted Average Cost of Capital, a calculation of a firm's capital cost that weights each category of capital proportionately.

Capital Components

The elements that make up a company's capital structure, including equity, debt, and any hybrid securities.

Calculate

To determine the amount or number of something mathematically.

Flotation Costs

These are expenses incurred by a company when it issues new securities, including underwriting fees, legal fees, and registration fees.