Rudolph the Red-Nose Reindeer Was Created in 1939 by a Copywriter

question 1

Multiple Choice

Rudolph the Red-nose Reindeer was created in 1939 by a copywriter as an assignment for the retailer Montgomery Ward.The retailer had previously been buying and giving away coloring books for Christmas every year for a store promotion and it was decided that creating their own coloring book would save money.In its first year of publication,2.4 million copies of Rudolph's story were distributed by Montgomery Ward.In 1939,Rudolph and Montgomery Ward had __________.

• A)brand connection
• B)brand association
• C)brand awareness
• D)brand exposure
• E)aided recall

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Definitions:

Xerosis

A medical term for abnormally dry skin, which can be caused by various factors including environmental conditions and certain skin conditions.

Circumscribed Lesion

A well-defined, localized abnormal area on skin or tissue, often differing in color or texture from surrounding areas.

Bulla

An elevated, fluid-filled blister more than 5 mm in diameter that forms on the skin or mucous membranes.

Wheal

A small, raised, and often itchy area on the skin, typically resulting from an allergic reaction or as part of certain skin tests.