Demand Forecast Accuracy Is Important Because Underestimating Demand Leads to ________

question 15

Multiple Choice

Demand forecast accuracy is important because underestimating demand leads to ________.

• A)high inventory costs
• B)lost sales
• C)customer satisfaction
• D)discount blowouts

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Definitions:

George Clooney

An American actor, filmmaker, and activist known for his work in television and film, as well as his involvement in various social and political causes.

GRPs

Gross Rating Points, a measure used in advertising to indicate the size of an ad campaign's audience across various media platforms.

CPM

An advertising metric that stands for "Cost Per Thousand" impressions, indicating the price of 1,000 advertisement views on a webpage.

Reach

The total number of different people or households exposed to an advertising campaign, message, or channel over a specific period.