Some Advertisers Ask for or Imply That They Want to See

question 49

Multiple Choice

Some advertisers ask for or imply that they want to see what the agency will do before they sign on. The agencies thus must create a:

• A) speculative presentation.
• B) provisional showing.
• C) portfolio of previous campaigns.
• D) summarized storyboard.
• E) three-dimensional advertising plan.

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Definitions:

Unadjusted Trial Balance

A report that lists the balances of all accounts, both debits and credits, in a company's general ledger prior to any adjustments being made.

Depreciation Expense

An accounting method for allocating the cost of a tangible asset over its useful life to reflect the asset’s consumption, wear and tear, or obsolescence.

Adjusted Trial Balance

An inventory of every account along with its adjusted balance, utilized in the drafting of financial statements.

Adjusting Entries

Journal entries made at the end of an accounting period to update accounts before the financial statements are prepared.