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Neville is trying to create an advertising message that tells consumers how his company's cell,pager,instant messaging,and Internet services differ from other alternatives in the market.Neville is trying to create a(n)
Classical Conditioning
A learning process in which a neutral stimulus becomes associated with a meaningful stimulus and acquires the capacity to elicit a similar response.
Operant Conditioning
A method of instruction by which a behavior's force is adjusted by means of rewards or consequences.
Complex Human Behaviors
Behaviors that result from a combination of factors, including genetic, environmental, and psychological influences, and are not easily predicted or understood.
Rotter's Social Learning Theory
A psychological theory suggesting that the expectations of receiving a reward after observing others' behaviors influence one's own behavior.
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