Examlex
How can direct marketing create a win-win situation for customers and the firm?
Categories
Distinct groups or classes into which data or objects are organized.
Nominal Data
Data classified into categories that cannot be ordered in a meaningful way, used in qualitative analysis.
Chi-squared Goodness-of-fit
A statistical test that measures how well observed data fit an expected distribution in categorical data.
Contingency Table
A Contingency Table is a type of table in a matrix format that displays the frequency distribution of the variables. It's used in statistics to analyze the association between two or more variables.
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