Ella Had Been Using an Imported Brand of Shampoo for Several

question 112

Multiple Choice

Ella had been using an imported brand of shampoo for several years, but she could no longer find it anywhere. As she was considering what kind of shampoo to try, she was surprised to see ads for Procter & Gamble's Head & Shoulders being promoted as a glamorous health-oriented product. She had always thought of Head & Shoulders as an anti-dandruff shampoo. The new ads suggest that Head & Shoulders has been

• A) rebranded.
• B) reformulated.
• C) licensed to a premium shampoo manufacturer.
• D) extended as a brand.
• E) co-branded.
• Head & Shoulders has been rebranded (also referred to as brand repositioning) to give it a health-oriented image. Although that it may have been reformulated, it is equally likely that the rebranding consists strictly of changes in positioning and marketing communications.

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Definitions:

Holding Cost

The expenses associated with storing unsold goods or materials, including warehousing, insurance, and spoilage costs.

Setup Cost

The expenses incurred to prepare equipment or a production facility for manufacturing a new product batch or a different item.

Batch Size

The quantity of items produced or processed at one time, which can affect production efficiency and flexibility.

Subassemblies

Components or assemblies that are put together to form a part of a larger final product, often manufactured separately before being integrated into the main assembly.