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Autokinetic Effect
A visual phenomenon where a stationary, small point of light in a dark room appears to move due to involuntary eye movements.
Elaboration Likelihood Model
A theory in social psychology that proposes two primary pathways of persuasion: a central route and a peripheral route.
Heuristic/Systematic Model
Theory that posits two routes to persuasion, via either conscious or automatic processing.
Personal Relevance Theory
A theory suggesting that people are more likely to be persuaded by messages that they find personally relevant or meaningful.
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