Which of the Following Statements About Homescan Is FALSE

question 1

Multiple Choice

Which of the following statements about Homescan is FALSE?

• A)Nielsen's Homescan Service is designed to measure natural consumer behavior rather than test the effects of different promotions or advertising.
• B)The Homescan Service maintains a panel of 61,500 participating households.
• C)Participants use a handheld scanner to record the UPC codes of products as they are purchasing them at the store.
• D)The service is able to record information such as the age and sex of the shopper or the price paid for the product.
• E)Information from each household is downloaded periodically to Nielsen's computer system.

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Definitions:

Loan Due

The date by which a borrower is expected to repay the borrowed amount in full to the lender.

Rights in Bankruptcy

Legal protections and claims a debtor or creditor has during the bankruptcy process, including claims to assets and discharge of debts.

Homestead Exemption

A legal provision that protects a portion of a homeowner's principal residence from creditors and reduces property tax.

Auction

A public sale in which goods or property are sold to the highest bidder.