The Assessment of Attitudes by Noting Consumers' Facial Expressions When

question 25

Multiple Choice

The assessment of attitudes by noting consumers' facial expressions when examining a new product involves the assumption that

• A)a consumer's reaction is,to a large extent,determined by his or her personality.
• B)consumer behavior is largely determined by stimulus-response mechanisms.
• C)a consumer's behavior is in part determined by his or her attitude,and that attitudes can be inferred from behavior.
• D)behavior changes attitudes.
• E)observations of behavior will lead to accurate assessment of attitudes when experienced observers are used.

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Definitions:

Equal Elements

Components of a system or set that are given the same value, importance, or treatment within a particular context.

Lesbian Employees

Employees who identify as lesbian, a term used to describe women attracted to other women.

Gay Employees

Employees who identify as gay, reflecting their sexual orientation towards individuals of the same sex.

Workplace

The location or environment where people are employed and perform their jobs, ranging from offices to industrial settings.