James Lambert Is an Assistant Territory Sales Manager at Cellcom,a

question 75

Multiple Choice

James Lambert is an assistant territory sales manager at Cellcom,a leading wireless service provider in Europe.James manages the salespeople in a small city in France.There are many players in the wireless service provider market,and it is becoming increasingly difficult to position the company as unique.What can James do to position Cellcom as a unique company,when compared to its competitors?

• A) Reduce the call rates by half.
• B) Increase the mass media advertising of Cellcom.
• C) Instruct salespeople to spend more time on each sales call.
• D) Ask salespeople to discuss the weakness of competition in every sales call.
• E) Substantially reduce the salespeople's visits to the small accounts and increase the visits to key accounts.

---

Definitions:

Rawlsian Fairness

A concept derived from John Rawls' theories, focusing on the principles of justice that ensure fairness in societies by prioritizing the rights and needs of the least advantaged.

Constrained Power

The limitation of authority or control to prevent abuse and ensure it is used responsibly and justly.

Gender

Social and cultural distinctions associated with being male, female, or non-binary, as opposed to biological differences.

Family

A social group typically consisting of parents and children living together or related by bloodlines, recognized by society as a fundamental unit.