To Have an Effective Demonstration in a Sales Presentation,you,as the Salesperson,should

question 88

Multiple Choice

To have an effective demonstration in a sales presentation,you,as the salesperson,should:

• A) conduct unrehearsed and natural demonstrations.
• B) develop an all-purpose demonstration for most selling situations.
• C) encourage prospect participation in the demonstration.
• D) require the prospect to perform a complex task.
• E) attempt trial closes before the demonstration.

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Definitions:

Short-term Storage

A cognitive process related to memory that is responsible for temporarily holding small amounts of information in an active, readily available state.

Semantic Memory

A type of explicit memory that includes a person’s knowledge about the world.

Short-term Storage

Involves the temporary holding of information for brief periods, typically from seconds to minutes, allowing for immediate recall and processing.

Semantic Encoding

The process of converting information into meaningful concepts to be stored in memory.