What Is the Primary Purpose of the Sales Presentation Goal

question 27

Multiple Choice

What is the primary purpose of the sales presentation goal model?

• A) Minimizing unfavorable features
• B) Maintaining two-way communication
• C) Choosing the best marketing mix components to stress
• D) Capturing the prospect's attention during a sales presentation
• E) Determining which elements of the sales presentation mix to use

---

Definitions:

Chance

The occurrence of events without apparent cause, or the unpredictable and uncontrollable aspect of happenings.

Control

In experimental research, the practice of limiting the influence of confounding variables to determine the effect of the independent variable on the dependent variable more accurately.

Negative Reinforcement

A concept in behaviorism where the removal of an unpleasant stimulus strengthens a behavior.

Positive Reinforcement

A process in behavior analysis where a favorable outcome, event, or reward occurs after an action, thereby increasing the likelihood of that action being repeated in the future.