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What Are Proof Statements? Why Do Salespeople Often Use Proof

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What are proof statements? Why do salespeople often use proof statements?


Definitions:

Mutually Beneficial Exchange

An economic interaction where all parties involved gain or perceive a gain from the transaction.

Comparative Advantage

The ability of an individual or country to produce a good or service at a lower opportunity cost than others, leading to more efficient international trade.

Opportunity Cost

The cost of foregoing the next best alternative when making a decision.

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