Mark Is the Salesperson of a Large FMCG Company

question 65

Multiple Choice

Mark is the salesperson of a large FMCG company.You are calling on the purchase agent of a restaurant to inform him about a new promotional offer and to ask for an order of 100 cases.When Mark enters the customer's place,he realizes that the customer is in a bad mood.How should Mark most likely respond to this situation?

• A) Inform the agent about the promotion but do not request an order.
• B) Ask for a rescheduled appointment and call on the agent later.
• C) Attempt to close only once and leave if the prospect refuses.
• D) Calmly get out of the scene to avoid possible conflicts.
• E) Present the offer and ask for the order as usual.

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Definitions:

Industry Price

The general price level for goods or services within a specific industry, often influenced by market dynamics such as supply and demand.

Duopoly

A market structure dominated by two companies, resulting in limited competition.

Demand Curve

A chart depicting how the price of an item correlates with the amount of that item consumers are ready and capable of buying at different price levels.

Marginal Cost

The extra cost involved in producing one more unit of a product or service.