The Salesperson Is Using a Need-Satisfaction Presentation

question 90

Multiple Choice

The salesperson is using a need-satisfaction presentation.During the _____ phase,the salesperson will show how the product being sold will satisfy mutual needs.

• A) need-fulfillment
• B) need-awareness
• C) need-utilization
• D) need-development
• E) need-diffusion

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Definitions:

Surplus III

Excess of production or supply over demand in a market, leading to potential price reductions to clear the surplus stock.

Total Surplus

The sum of consumer surplus and producer surplus in a market, representing the total net benefit to society from trading a good or service.

Equilibrium Price

Equilibrium price is the market price where the quantity of goods supplied is equal to the quantity of goods demanded.

Willingness to Pay

The maximum amount an individual is prepared to spend on a good or service.