A Salesperson's Chosen Presentation Method and Approach Technique Should Most

question 54

Multiple Choice

A salesperson's chosen presentation method and approach technique should most likely be based on which of the following?

• A) Delivery schedule
• B) Product and prospect
• C) Customer preference
• D) Interest and demand
• E) Group behavior

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Definitions:

Satisficing Heuristic

A decision-making strategy that aims for a satisfactory or adequate result, rather than the optimal solution.

Error

A mistake in action, calculation, opinion, or judgment caused by poor reasoning, carelessness, or insufficient knowledge.

Judgment

The ability to make considered decisions or come to sensible conclusions based on a comprehensive analysis of available information.

Association Heuristic

A mental shortcut that relies on the immediate connections between two concepts or objects in the mind to make a decision or solve a problem.