Innovative Installers Innovative Installers Provides a Variety of Services Related to Office

question 12

Multiple Choice

Innovative Installers
Innovative Installers provides a variety of services related to office space and relocations including installation services. Innovative Installers is owned and operated by Mierzett Evans and his sister Glenda Heldris. The company uses a variety of marketing methods including a Web site, cold calls, and direct mail. Evans and Heldris believe the company could better communicate with potential customers who may not know of the company's existence.
-To use direct mail successfully as a means of locating potential customers,the company must:

• A) have low postage costs.
• B) mail only to people who have MAD.
• C) have a large database of possible customers.
• D) have an in-house operation for printing and mailing.
• E) prequalify recipients before sending out advertisements.