The Major Obstacle a Salesperson Faces When Trying to Get

question 81

Multiple Choice

The major obstacle a salesperson faces when trying to get retailers to place new products on store shelves is:

• A) retailers' resistance to change.
• B) unclear product categories.
• C) negative publicity.
• D) poor self-regulation.
• E) limited shelf space.

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Definitions:

Profits

The excess of revenues over costs and expenses in a business or economic transaction.

Price Elasticity

A measure in economics to show how the quantity demanded of a good or service responds to a change in its price.

Marginal Cost

The additional expenditure required to produce one more unit of a product or service.

Profit-Maximizing

The strategy or practice of adjusting production and distribution to achieve the highest possible profit from operations.