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AmazonCom Uses a Customer Profiling System Whenever a Customer Visits

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Amazon.com uses a customer profiling system whenever a customer visits its website. Using this system, Amazon can offer products tailored to that particular customer's profile and buying pattern. What is Amazon using to achieve this competitive advantage?


Definitions:

Competitive Benefits

Advantages offered by a company to its employees that go beyond the standard benefits package, designed to attract and retain talent by meeting or exceeding what competitors offer.

Financial Benefits

Advantages gained in monetary terms, such as increased revenue, cost savings, or improved profit margins.

Tax Advantages

Financial benefits derived from tax laws, such as deductions or credits, which reduce the tax liability for individuals or businesses.

Reduced Debt

A financial condition indicating a decrease in the amount of money owed by an individual, company, or government.

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