A Fan Source Is

question 112

Multiple Choice

A fan source is

• A)where a social network following comes from-with every source being of equal value.
• B)where a social network following comes from-with fans coming from a friend being more valuable than those coming from an ad.
• C)the source of all Facebook fans in the target demographic for a particular brand.
• D)the number of fans who interact with a Facebook Page.

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Definitions:

Marginal Utility

The added pleasure or benefit received from consuming an additional unit of a good or service.

Money Income

The total amount of monetary earnings received by an individual or household, including wages, salaries, and other forms of income.

Satisfaction Maximization

The process of optimizing decisions or actions to achieve the highest level of satisfaction or utility.

Consumer Behavior

Consumer behavior is the study of how individuals make decisions to spend their resources on consumption-related items, including what, why, and how they buy.