A Category Manager

question 71

Multiple Choice

A category manager:

• A)is a position that is only found in industrial products firms.
• B)has profit-and-loss responsibility for an entire product line.
• C)does not have any profit responsibility.
• D)attempts to maximize each individual brand's successes, even at the expense of another, to maximize the overall profitability of the product line.

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Definitions:

CMO

Chief Marketing Officer, a corporate executive responsible for marketing activities in an organization.

Strategic Business Unit Level

A segment of a larger corporation that operates as an independent entity, focusing on a specific market or product.

Target Customers

Specific groups of consumers identified as the intended recipients of a marketing campaign or the primary users of a product or service.

Value-Creating Opportunities

Situations or actions that enhance the worth of goods, services, or a business, often through innovation or by meeting emerging customer needs.