Customer Value Creation Occurs Through Focusing On

question 119

Multiple Choice

Customer value creation occurs through focusing on:

• A)conference selling
• B)relationship selling
• C)formula selling
• D)seminar selling

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Definitions:

Expectancy Theory

A motivational theory suggesting that people are motivated to perform behaviors if they believe that such behaviors will lead to desired outcomes.

Individualism

A social theory favoring freedom of action for individuals over collective or state control.

Full Engagement

The complete involvement and enthusiastic participation of an individual in a task or activity, often leading to higher productivity.

Positive Energy

A state or vibe that is optimistic, uplifting, and creates a constructive atmosphere or outlook.