Which of the Following Statements About Comparative Advertising Is True

question 107

Multiple Choice

Which of the following statements about comparative advertising is true?

• A)Comparative advertisements now constitute over two-thirds of all television ads.
• B)Comparative advertisements attract less consumer attention in the advertiser's brand.
• C)Comparative advertisements increase the perceived quality of the advertiser's brand.
• D)Comparative advertisements have been banned by the Federal Trade Commission.

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Definitions:

Channel Overload

A situation where the amount of information or the number of communication channels becomes overwhelming, leading to decreased effectiveness in communication.

Decoding

the process of interpreting or making sense of a message, code, or information.

Gatekeepers

Individuals or entities that control access to information, resources, or decisions within organizations or systems.

Primary Audiences

The main group or demographic targeted by a piece of communication, whose needs and preferences are prioritarily considered.