Tests Conducted Before an Advertisement Is Placed in Any Medium

question 46

Multiple Choice

Tests conducted before an advertisement is placed in any medium to determine whether the advertisement communicates the intended message or to select between alternative versions of the advertisement are called:

• A)preliminary screenings.
• B)experience testing.
• C)exposure testing.
• D)pre-tests.

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Definitions:

Pension Expense

The cost recognized by an employer for contributions to pension plans on behalf of its employees for the current period.

Salaries Expense

An account that represents the total amount paid to employees for services rendered during a specific period, usually before any deductions.

Quick Ratio

A measure of a company's ability to meet its short-term obligations with its most liquid assets, excluding inventories.

Current Portion

Refers to the portion of long-term debt or leases that is due to be paid within the next year.