Which of the Promotional Elements Requires Expensive Database Management and Is

question 140

Multiple Choice

Which of the promotional elements requires expensive database management and is experiencing a declining response rate?

• A)advertising
• B)personal selling
• C)sales promotion
• D)direct marketing

---

Definitions:

NPV

Net Present Value, a method used in capital budgeting to analyze the profitability of an investment or project by calculating the difference between the present value of cash inflows and outflows.

Internal Rate of Return

A metric used in capital budgeting to estimate the profitability of potential investments, calculated as the discount rate that makes the net present value of all cash flows zero.

Required Return

The minimum return an investor expects to achieve on an investment, considering the investment's risk level.

NPV

or Net Present Value, is a financial metric used to evaluate the profitability of an investment or project, calculating the difference between the present value of cash inflows and outflows.