Each of the Following Statements Illustrates a Reason Why Creating

question 36

Multiple Choice

Each of the following statements illustrates a reason why creating and delivering new services is much more difficult than creating new tangible products EXCEPT:

• A)The new-service development process is also difficult to map out for the service company and often difficult for the service customer to observe.
• B)Most service companies focus on creating incremental improvements.
• C)New services usually do not have a tangible product to carry a brand name.
• D)Many services require the physical presence of the customer, which demands local decentralized production of the service.

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Definitions:

Howard Stern

An American radio and television personality, known for his long-running radio show which has been a significant and controversial part of American media.

Internal Source

A origin of information, motivation, or inspiration that comes from within an individual or organization, rather than from external influences.

Noise

Any unwanted sound or disturbance that interferes with the communication process, leading to misunderstandings or errors.

TV Ads

Short for television advertisements, these are paid messages broadcast to viewers with the aim of promoting products, services, or ideas.