A Bakery Chose to Target Breakfast Crowds and People Who

question 198

Multiple Choice

A bakery chose to target breakfast crowds and people who wanted to have something special to go with their meals.It ran advertisements saying it was open at 4:30 AM,and it handed out flyers in nearby buildings promoting that it did a second baking in the early afternoon so customers could have the freshest baked goods to go with their evening meals.Since its advertising was very focused,it could be said that the bakery used a:

• A)hit-or-miss approach.
• B)shotgun approach.
• C)head-to-head methodology.
• D)rifle approach.

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Definitions:

Incentive

Something that motivates or encourages an individual to perform an action or behave in a certain way.

Pleasure Principle

A concept in psychoanalytic theory referring to the drive towards immediate satisfaction of instinctual urges and desires.

Physiological Activation

An increase in bodily functions in response to stimuli, indicating a heightened state of arousal.

Yerkes-Dodson Law

A theory suggesting that there is an optimal level of arousal for performance on any task; too little or too much arousal can impede performance.