The Headline of the Ad for the Sleep Number Bed

question 57

Multiple Choice

The headline of the ad for the Sleep Number bed by Select Comfort read,"5 Reasons Why You'll Sleep Better on a Sleep Number Bed." From this information,you know that Select Comfort uses _____ segmentation.

• A)behavioural
• B)psychographic
• C)demographic
• D)socioeconomic

---

Definitions:

Consumers

Individuals or groups who purchase goods and services for personal use.

Recorded

Captured in a form that can be saved and played back, such as audio, video, or digital file.

Experienced

Having knowledge or skill in a particular area or field obtained through involvement in or exposure to it over a period.

Observed

Observed refers to having seen or noticed something, often implying careful attention to details.