All of the Following Statements About Changing Consumer Attitudes Are

question 35

Multiple Choice

All of the following statements about changing consumer attitudes are true except?

• A)Marketers attempt to change attitudes by changing beliefs about the extent to which a brand has certain attributes.
• B)Marketers attempt to change attitudes by changing the perceived importance of attributes.
• C)Marketers attempt to change attitudes by adding new attributes to a product.
• D)Attitudes can be changed by marketers.

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Definitions:

Beneficial Result

A positive outcome or advantage gained from a particular action, procedure, or intervention.

Scarce Resources

Resources that are limited in availability, meaning they cannot meet all the demands placed on them.

Consenting Individuals

Persons who have given permission for something, especially in a legal or formal context.

Ideal Conditions

Circumstances or situations that are considered perfect or optimal for a certain process or experiment to occur.