As a New Employee with Medium-Sized Business in Toronto Focusing

question 33

Multiple Choice

As a new employee with medium-sized business in Toronto focusing on home outfitting,you analyze each of the different business areas: flooring,lighting,and furniture separately to understand the profit margins in each area.Which tool did you likely use?

• A)target marketing
• B)business portfolio analysis
• C)marketing strategic planning
• D)market segmentation

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Definitions:

Cash Collections

The process of gathering money that has been received from customers as payment for goods or services.

Cash Balance

The amount of cash or cash equivalents held by a company at a particular point in time.

Selling and Administrative Expense

Costs related to the selling of products and the administration of a business, not including production costs.

Variable Expense

Expenses that change in proportion to the activity of a business.