When Using Share Points to Make Marketing Resource Allocation Decisions

question 15

Multiple Choice

When using share points to make marketing resource allocation decisions, marketing managers must estimate: (1) the market share for the product, (2) the revenues associated with each point of market share, (3) __________, and (4) possible cannibalization effects on other products in the line.

• A)total production costs
• B)number of market segments
• C)stage of the product in its product life cycle
• D)the contribution to overhead and profit of each share point
• E)the total financial resources available for a sustained marketing effort

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Definitions:

Demographic Data

Information collected about the characteristics of human populations, such as age, gender, and income levels.

Demographic Transition

A theory describing the transition from high birth and death rates to lower birth and death rates as a country develops from a pre-industrial to an industrialized economic system.

Death Rates

The mortality rate represents the amount of deaths with respect to the total population size, measured over a certain timeframe.

Birth Rates

The quantity of babies born alive per thousand individuals in a community during a specific year.