When Using Share Points to Make Marketing Resource Allocation Decisions

question 15

Multiple Choice

When using share points to make marketing resource allocation decisions, marketing managers must estimate: (1) the market share for the product, (2) the revenues associated with each point of market share, (3) __________, and (4) possible cannibalization effects on other products in the line.

• A)total production costs
• B)number of market segments
• C)stage of the product in its product life cycle
• D)the contribution to overhead and profit of each share point
• E)the total financial resources available for a sustained marketing effort

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Definitions:

Umbilical Artery

The umbilical artery carries deoxygenated blood from the fetus to the placenta during pregnancy.

Time Series Forecasting Methods

Statistical techniques used to analyze time-ordered data points in order to predict future values based on past trends and patterns.

Qualitative Forecasting Methods

Forecasting techniques based on judgment and opinion, rather than mathematical models, often used when precise data is unavailable.

Causal Forecasting Methods

Techniques that predict future events based on identified relationships between dependent and independent variables, taking into account factors that cause variations in data.