The Actions Taken During the Implementation Phase of the Strategic

question 212

Multiple Choice

The actions taken during the implementation phase of the strategic marketing process include: (1) __________, (2) design the marketing organization, (3) develop schedules, and (4) execute the marketing program.

• A)obtain resources
• B)select target markets
• C)position the product
• D)find points of difference
• E)develop the budget by estimating revenues, expenses, and profits

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Definitions:

GDP

Gross Domestic Product, the total market value of all final goods and services produced within a country in a given period.

Trade Adjustment Assistance

A federal program offering aid to workers who lose their jobs or whose hours and wages are reduced due to the impact of international trade.

Subsidies

Financial support provided by the government to businesses, individuals, or other governmental bodies, intended to encourage production, reduce prices, or support activities deemed beneficial.

Foreign Firms

Companies that operate in a country other than where their headquarters are located.