The Solicitation of a Consumer's Consent (Called "Opt-In") to Receive

question 225

Multiple Choice

The solicitation of a consumer's consent (called "opt-in") to receive e-mail and advertising based on personal data supplied by the consumer is referred to as

• A)collaborative marketing.
• B)personalization.
• C)viral marketing.
• D)buzz marketing.
• E)permission marketing.

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Definitions:

Intensity

The quality of being intense; often used to describe the strength or magnitude of a variable or phenomenon.

Centered Moving Average

A method used in time series analysis to smooth out short-term fluctuations and highlight longer-term trends or cycles by averaging data points centered around a point.

Liquor Sales

The total volume or financial value of alcoholic beverages sold over a specific time period, often used as an economic indicator.

8-Year Period

A time span that consists of eight consecutive years.