The Greatest Marketspace Opportunity for Marketers Lies in Its Potential

question 22

Multiple Choice

The greatest marketspace opportunity for marketers lies in its potential for creating

• A)time utility.
• B)price utility.
• C)form utility.
• D)possession utility.
• E)place utility.

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Definitions:

Transportation Costs

Expenses associated with the movement of goods or people from one location to another.

Traffic Counts

The process of recording the number of vehicles or pedestrians that pass a certain point to analyze traffic flow and density.

Demographic Analysis

Demographic analysis is the statistical study of human populations based on factors such as age, race, gender, income, and education, to identify trends and inform planning and policy decisions.

Service Location Decisions

Service location decisions concern determining the most strategic locations for a business's facilities to optimize accessibility for customers and efficiency in operation.