An Internet-Enabled Promotional Strategy That Encourages Individuals to Forward Marketer-Initiated

question 182

Multiple Choice

An Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail,social networking,and blogs is referred to as

• A)buzz marketing.
• B)customerization.
• C)viral marketing.
• D)"liking."
• E)permission marketing.

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Definitions:

Graafian Follicles

Mature ovarian follicles that are ready to release an egg during ovulation, named after Regnier de Graaf.

Bulbourethral Gland

One of two small compound glands that produce a mucoid secretion; it discharges through a small duct into the spongy urethra.

Prostate

A gland in the male reproductive system that surrounds the urethra below the bladder, contributing to the production of semen.

Ejaculatory Duct

A duct through which semen is ejected into the urethra for expulsion from the body during ejaculation.