A Cosmetics Company Has a Database of More Than 600,000

question 224

Multiple Choice

A cosmetics company has a database of more than 600,000 people who registered on its website by providing selected personal information. The registration process requested that customers fill out a brief survey and check a box that allows the company to send them product updates via e-mail. When it introduced its Anti-Aging Formula, it sent e-mails to all women over 35 who had indicated in the survey that they were worried about wrinkles. Eight percent of the women who received the e-mail purchased the new product. The company used __________ to introduce its new product.

• A)opt-out marketing
• B)personalization
• C)viral marketing
• D)buzz marketing
• E)permission marketing

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Definitions:

Psychodynamic Approaches

A set of psychological theories and therapies originating from Freudian psychology that focus on unconscious processes influencing behavior.

Depression

A mental health disorder characterized by persistently depressed mood or loss of interest in activities, causing significant impairment in daily life.

Psychological Approaches

Various methods or perspectives within psychology used to understand, explain, and treat mental illness and behavioral issues.

Depression

A common and serious mood disorder that negatively affects how you feel, think, and handle daily activities, characterized by persistent feelings of sadness and loss of interest.