Compared to the General Population, Online Consumers Tend to Be

question 230

Multiple Choice

Compared to the general population, online consumers tend to be

• A)younger, more educated, more affluent, and equally male and female.
• B)younger, more educated, conservative, and male.
• C)younger, more educated, socially conscious, and female.
• D)older, less educated, less affluent, and male.
• E)older, more educated, more affluent, and female.

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Definitions:

Transactional Marketing

A business strategy focusing on single-point sales transactions rather than building longer-term customer relationships, emphasizing product exchange and immediate revenue.

E-Selling

The process of using digital platforms and tools to conduct sales activities, including promoting, selling, and servicing customers online.

Telemarketing Activities

Marketing campaigns conducted over the telephone to sell products or services to potential customers.

Relationship Marketing

A marketing strategy focused on building and maintaining long-term relationships with customers.